PACIFIC HEIGHTS - Reza Esmaili kicks off March Madness festivities today at Long Bar with Trumer Pils and Shiner Lager specials during the games. There will also be "collegiate" cocktails themed according to who's playing and what's happening, like the Tournament Shandie. As Inside Scoop reported earlier, Long Bar will close the first week of April for a cosmetic cleanup before reopening with a new name and a new cocktail program. [SFist, ISSF, EaterWire]
ONLY IN SAN FRANCISCO - You'll be hard-pressed to find a blended cocktail outside Chevy's in this town. Until now. Tacolicious just bought a slushie machine in which they plan to blend nothing but the purest, all-natural ingredients. High fructose corn syrup need not apply. Word on the street is, Long Bar will also be adding oxymoronic blended drinks made with high-quality hooch when they're done with the re-brand, now slated to happen in April. [Tasting Table, EaterWire]
"DIRT" - Ever wonder about the history and evolution of edible "dirt"? GrubStreet demystifies the subject with this detailed time line dating back to 1978 (!). [GrubStreet]
LOWER HAIGHT - In August, RNM went on the market for $350K. Two months later, the price was reduced to $295K, and now it's down to $160K. Any takers now? [Haighteration]
REDWOOD CITY - Martins West has hired a "resident beer geek." 24-year-old Dan Jeffers will help grow the gastropub's beer program and be available on site Wednesday through Saturday for beer pairing suggestions. [The Merc]
Long Bar owner Reza Esmaili. [Photo: Dripbook]