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And Storefront Advertising Reaches a New Low

Who needs a Michelin star when you can give yourself five (!) Yelp stars?

This photo appeared in the Eater Inbox over the weekend, and we thought it best to take a moment to express our gratitude to Yelp for making it possible—sensible, even—for restaurants to write their own shining reviews, print out said reviews and display them for us all to see. If only everything in life was that easy.

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