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Yelp Wanted

Get "First to Review" status and see the wizards behind the Yelp curtain: "Jeremy Stoppelman and Russel Simmons, co-founders of the online city guide Yelp, will be at the Commonwealth Club on Thursday to discuss the power of online reviews, their impact on businesses and the criticism they have received." Now why would anyone criticize Yelp? [Chron]

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