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Chain Reactions

Franchising worries and neologisms reveal the dark side of immense popularity, as evidenced by La Boulange de Hayes: "The brand has been extended to coffee and cake mixes, which is why I titled this post 'The Pottery Barn-ization of Boulangerie.' Boulangerie’s success has made it close to a chain, which means on the flip side it may seem like it has lost some of its charm of being the local tiny bake shop." But it's still delicious. [CWTSG]

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