Some Bayless logo happenstance for your afternoon delight. Via a tipster.
Down in the nether regions of the Macy's Union Square basement food court lurks the next celebrity chef restaurant to hit San Francisco: Frontera Fresco. The quick-service Mexican street food restaurant will be the first non-Chicago endeavor by Rick Bayless. Mid-December is the anticipated opening date for the Frontera crew. They are currently hiring staff and will begin training at the end of the month. The opening menu will likely be the same as Chicago's Frontera Fresco, which means about a dozen items—tortas, huaraches, tamales, etc—all under $10 (full Chicago menu here).
· BaylessWatch: Frontera Fresco Action at Macy's! [~ESF~]
· Eater First Look: Rick Bayless' Venture into Macy's [~ESF~]
How will Rick Bayless, king of Midwest Mexican, play out here in California? Your thoughts in the comments field, por favor.