"Yeah, you see, he's this really famous chef from Chicago."
Mid-November Christmas decorations weren't the only newcomer to the Union Square Macy's this past weekend. It seems that Rick Bayless and company have surmised that perhaps San Franciscans aren't entirely aware of the Bayless phenomenon. To solve that problem, Frontera Fresco erected an information table outside the plywooded restaurant-to-be, complete with Bayless cookbooks, Bayless salsa and other Bayless products (it's quite amazing how many times you can cram one's likeness onto a table). Also of note: they finally set an opening date. Frontera Fresco touches down in the Macy's basement on December 12.
· BaylessWatch: Frontera Fresco Aiming For December [~ESF~]
· BaylessWatch: Frontera Fresco Action at Macy's! [~ESF~]