According to a recent COPIA symposium, women hold most of the power in today's wine world, as they buy over 80% of the vino sold nationally: "'We are the power base when it comes to wine purchasing,” said keynote speaker Elizabeth Thach, Ph.D., a professor of wine business and management at Sonoma State University. Thach presented a wealth of data showing that not only do women make most of the decisions in buying wine — they also tend to have more discriminating palates than men." [Serious About Wine]
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