While in praise of sardines continues its search for a name of Brett Emerson's future Noe Valley restaurant—the candidates so far are Ca'l Brett, foc i fum, imby, Bocarte, Catalina, Castropoda and Olallie; for the love of god, help him—San Francisco-based hospitality giant Joie de Vivre (Cortez, Millennium et al.) has now put together a similar contest regarding Santa Cruz's former Dream Inn. The winner of the contest will earn a weekend stay, complimentary breakfast (!!!) and dinner for four at the hotel. To get the creative juices churning, JdV has shared five concepts from which to start:
Over the years we have found that selecting five words that would reflect the personality of the hotel, the personality of the local community and the personality or aspirations of the hotels guests really helps. That said, the five descriptive words for the Santa Cruz Hotel are:Dreamy, young at heart, worldly, eclectic and organic. So, in other words, the hotel will be Alice Waters.
* Young at Heart
· Naming Contest [Joie de Vivre]
· The Name Game: preliminary runoff vote [in praise of sardines]
· Future Noe Valley Restaurant Seeks Name [~ESF~]