Ladies and gentlemen, shortly after 11am this morning, the first venture by celebrity chef Rick Bayless outside of Chicago arrived in the form of Frontera Fresco. Much more from the Macy's basement is on its way (live reports!), but for now, let's just say that the combination of Macy's Union Square, the bedlam called downtown during the holidays, lines out the door and the lack of a soft opening possibility makes for quite the perfect storm. Predictably, the Bayless machine has tackled all these problems and is somehow running rather smoothly considering the occasion.
· BaylessWatch: Frontera, Chef Rick Due This Week [~ESF~]
· BaylessWatch: Frontera Unveils Arrival Date, Booth [~ESF~]
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