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AdWatch: Farina, Sushi Bistro Get Free National Publicity

Last year, a memorable iPhone ad prominently—and serendipitously—highlighted Pacific Catch, a move that propelled the restaurant to its best month of business ever. Now, a new iPhone spot is currently making the television rounds, and the winners of free national publicity are Farina and Sushi Bistro. The spot features the Urbanspoon application (the one you shake to find a restaurant), and the user ultimately deciding not to go Farina in favor of Sushi Bistro. And you thought people just chose to go to Delfina instead of Farina.
· iPhone Ads Gallery [Apple]
· iPhone ad boosts Marin restaurant [MIJ]