You know a craze has arrived when video cameras make their way into the arena, as evidenced by this Blair Witch-esque video of Icebee, the new (and very blue) frozen yogurt joint behind the Westfield mall. Some additional color: "The best part though is that the original frozen yogurt is really good, a bit icy (my friend said it was close to pinkberry's), but a very close 2nd to jubili for me. i hear it's cheap at ~40cents an ounce or something." But the real question at play here: is it a Jubili knockoff? [Eater Inbox]
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