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Survivial of the Fittest

For all you struggling restaurateurs: when in doubt, turn to performance gimmicks. It has worked out well for Tony Gemignani of Castro Valley's Pyzano's Pizzeria, who has racked up pizza awards across the globe and holds Guinness records for the biggest pizza continuously spinning and most rolls across the shoulders in 30 seconds: "What inspired you to go from making pizza to turning it into a performance art? ... Being an independent business is tough with all the giant pizza chains out there and I was just trying to get people into the restaurant by doing a little marketing. It's a competitive market, like other things." You taking notes, Tyler? [SFE]

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