In a post musing on the success of Tyler Florence's upcoming restaurant, Zagat somewhat randomly—and quite entertainingly, we might add—anoints none other than Tom Colicchio as the poster boy for failed celebrity endeavors in San Francisco: "Will Florence fly by the Bay? Many beloved area chefs, such as Ron Siegal [sic] and Traci Des Jardins, have gone on to become TV personalities, but it seems to be harder to do it in reverse. Whether the former New Yorker will be able to win over the locals or will find himself struggling to make his mark like Tom Colicchio with 'wichcraft, only time will tell." [Zagat]
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