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Live Signs of the Times: Starbucks Takes Caffe Espresso

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Coffee lovers, traditionalists and traditionalist coffee lovers may want to avert their eyes for this one: at this very moment, Starbucks workers are erecting new signage and taking down the old at the shuttered Caffe Espresso in the iconic Sir Francis Drake Hotel. Now even though another Starbucks dwells down the street and the choice of the familiar coffee giant over an old-school classic probably makes business sense, it still seems odd to have Starbucks signage juxtaposed with the Sir Francis Drake's entrance. We can only imagine the space-time collapse when the doormen start drinking frappuccinos.
· Shutterwood: Caffe Espresso Makes Way for the Empire [~ESF~]

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