Matches Made in Heaven: Frozen Yogurt and the Marina

Like the warm, fuzzy and inevitable ending of a romantic comedy, the heart of the Marina finally got its first taste of a Pinkberry-knockoff froyo shop over the weekend (Cow Hollow side streets don't count), as Tuttimelon opened at 2240 Chestnut Street. The early afternoon scene was one of bedlam: lines out the door on both days, young slaves children passing out 99-cent coupons on the street, popped collars and Coach bags everywhere, Pinkberry comparisons aplenty and literally* one in three pedestrians on Chestnut carrying froyo cups. 'Twas a landmark weekend for the Marina.
· Tuttimelon [Official Site]
· Complete Froyo Wars Coverage [~ESF~]

*Eater Estimate