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Ritual Capitalism

2008_04_ritual.jpgThe Times dedicates about 1200 words to stress the ways in which Ritual Roasters is the paradigm of a web 2.0 hub of capitalism, and also to confirm that owner Eileen Hassi is 30 years old and not a communist: "Yet Ms. Hassi, 30, demurs at the suggestion that her cafe espouses Marxist principles. Ms. Hassi said her choice of logos was purely aesthetic. And the fact that some of the coffee mugs are red, as well as some of the walls? Again, strictly a design decision, she said. In fact, Ms. Hassi, 30, who majored in religious studies at Brown, has not read a single word of Marx or Lenin. 'I'm a capitalist, I'll admit that,' said Ms. Hassi, who has a second, smaller outlet in San Francisco and soon plans to open a third cafe in Napa, in the heart of the wine country. In fact, Ritual is a place where many people go not to proclaim for the workers, but to procure them." OK, everyone clear? No communists. [NYT]