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OpenTable, Version 2.0

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Now that OpenTable has launched its fancy new "Diners' Choice" program, some rabid customers are wondering who exactly is filling out those polls: "In what appears to be a smart move to align themselves more with services like Zagat and Yelp, Opentable has a new diner feedback program that gives members a chance to send confidential, anonymous feedback directly to the restaurant ... The spanner in the works is, that despite being a regular user of their service, they haven't actually asked me for any feedback yet. And so I am left wondering who, exactly, is listing their favourite restaurants in San Francisco...?" [B&P]

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