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The Joys of Luisa: La Vinoteca Opens, No One Comes

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Cow Hollow: When opening a restaurant, one of the biggest fears faced by owners is the old "What if I open a restaurant and no one comes?" worry, and well, that's exactly what happened at La Vinoteca last night. The above shots were taken at approximately 8:40pm at Luisa Hanson's latest takeover, while the list of tried/failed LH restaurants approaches 30. Yes, it was a Wednesday evening, but consider the factors nonetheless: a brand new restaurant, wine bar focus, Union Street, heavy foot traffic, yet only one two-top occupied. Not the best start for the city's most ... infamous dining entrepreneur. 1785 Union Street, between Octavia and Gough; (415) 929-8032