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Froyo Wars Unleashed: Quickly Hops on the Bandwagon

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If you're like us, one of the redeeming factors of the froyo wars is the expectation that the last analogous trend, the boba movement, would fade into the obscure specialty it was before, and with it, its omnipresent Bay Area face: Quickly. Alas, evolution is at play. Brace thyselves: in a move that could nearly quadruple the froyo options in the city, the pestilential chain with upwards of 20 locations in San Francisco alone is now serving "new generation authentic" frozen yogurt for 59 cents. This, friends, could very well signal the end of days. The good news though, is that the "Grand Opening" banners have been replaced by froyo ones.
· The Complete Archives of the Froyo Wars [~ESF~]

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