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'BucksWire

2008_04_bucks.jpgAs expected, Starbucks launched its free-for-two-hours WiFi experiment today. While brand experts think Starbucks needs to rethink the stores themselves, the coffee giant is going further down the promo path: "Starbucks is trying to figure out ways to market individually to consumers based on [customer] preferences ... If you buy a scone each time you visit Starbucks, the chain is looking at programs that would reward you in the future with a free scone from time to time, he says." [USA Today]

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