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Plywood Ploys: The Curious "Return" of Basil Leaf Grill

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Financial District: Directly across the street from the TransAmerica Pyramid, fresh signage announcing the, um, reopening of Basil Leaf Grill has been confusing FiDi workers, because misspellings aside, the Washington Street space has been empty for years and basically, office folk don't exactly know from where/when it is returning. Even though something similar was there once upon a time, when your raw build-out looks like this, calling it a reopening might be pushing it a bit. Bonus plywood ploy: Note the way they randomly threw the "Organic" buzzword in there; that's called playing the audience. We're on to you, Basil Leaf. Not to say we disapprove, but we're on to you.

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