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The Blue Bottle Effect

Not only did Danny H. Meyer pick up the local caffeine cult classic, but now, two more New York big names are taking a page from the cafe's runaway popularity: Mario Batali and Joe Bastianich are funding a Manhattan cafe that will reportedly be modeled on Blue Bottle Cafe, which may prove to be the blueprint for a new generation of cafes. The BB craze, it deepens. [~E~]

Blue Bottle Café

66 Mint Plaza, San Francisco, CA 94103

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