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Adventures in Advertising

Bizcovering shares ten ways for smaller restaurant owners to expand their customer base, including newspapers, blogs, radio stations and our personal fave, "lucky rock bags": "Unfortunately, you will have a choice few that will be upset that the bag [of rocks with a menu in it] that actually landed in their driveway was purposively thrown in a bush or on their perfectly manicured lawn. I usually shrug these people off since they have never worked a day in their life in a restaurant. After all, we have free speech and this is a way for you to get your name out. That's all I tell them." Suddenly, those menus on your doorstep that actually came sans rocks—rocks—don't seem all that bad. [Bizcovering]