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Adventures in Marketing

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2009_01_kickbrix.jpgIt's not Powerthirst, but it's close: "Pop a convenient, quick KickBrix chew in your mouth, and go--before a college final or all-night recording session ... or stay alert for your Mixed-Martial Arts Match, Motocross Race or Surfing Safari." We, for one, welcome the opportunity to stay alert for our mixed martial artistry. (Extra points for the logo resembling that of a mid-1990s radio station.) [Eater Inbox]

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