Regarding the upcoming changes to the Chron food and wine coverage, Bauer shares the following bit of intel with Wine Industry Insight: "'It's a combination of advertising, print and giving people a different product' ... He noted that the Chron had conducted focus groups and found that the members 'actually liked getting Food and Wine content in one place the same day rather than two. Many said it was less intimidating.'" Agree/disagree? [WII, previously]
Chronicle Changes, Cont.