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NBC Reality Show Will Give Someone Four New Restaurants

After the belly flop that was Chopping Block with Marco Pierre White, NBC is ready to get back into the food show competition racket. The network has ordered up an ambitious new show from Magical Elves—the production company behind sister network Bravo's Top Chef—to be called The United Plates of America. Combined with the three Top Chef shows set to air next year and Gordon Ramsay's culinary American Idol thing, there's going to be an overload in the new food television category. What sets this one apart: both pro and amateur cooks and restaurateurs will compete for one of the biggest television prizes ever in cooking show history, funded by "a panel of wealthy investors from the cooking and business world."

Going from zero to FOUR restaurants in one reality show season! >>

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