In response to an imminent McDonald's push and the big profit drop last quarter, Starbucks has announced that it's going to start playing with pricing: "...it will adjust its pricing in some markets, raising prices of some of the more complicated drinks, while lowering those on basic drinks." The coffee giant will also be unleashing multimillion-dollar ad campaign "touting the quality of Starbucks" for you to ignore in the coming days. [WSJ]
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