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Adventures in Desperate Branding

2009_06_dennyssign.jpgDenny's has enlisted D-list musicians to appeal to the prized "Post-Party Young Adults" demographic, but unfortunately not even Good Charlotte can make Moons Over My Hammy edgy: "[Denny's] has added late-night menu items fashioned by well-known musicians including Rascal Flatts and Good Charlotte. On Tuesday, singer Jewel is slated to concoct a new Denny's menu item ... Katy Perry was one of Denny's adoptees before her song 'I Kissed a Girl' garnered her attention. The program itself hasn't been as big of a hit, though." We repeat: Jewel. [WSJ]

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