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Adventures in Marketing: Ben & Jerry's Full-Court Press

Financial District: The above shot comes courtesy of a downtown tipster, live from the scene at Justin Herman Plaza. Clearly, Ben & Jerry's is really trying hard to make this new product of theirs catch on, as they've been touring the entire city in recent days. Most tellingly, if you look closely, they even went so far as to customize an entire truck to look like it's upside down. But hey, free ice cream. Until 3pm today. Tell your friends.

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