The Bad Pitch Blog concocts a brilliant, tongue-in-cheek guide for PR people to "stop being bad at stuff." A small sampling of the advice: jazz up press releases by using "fun fonts" like Comic Sans, eschew black and white font in favor of more exciting options (like teal on rainbow!), spell things phonetically, and our favorite: "Skip the 'BCC:' function. The address of each and every recipient should be listed in the 'To:' field so they can size up the competition." [BPB via The Awl]
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