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Naked Lunchtime: Begg Unveils Project Name, Menu

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North Beach: Initial news about the sandwich shop by Ian Begg and Ryan Maxey came out last week, but as noted yesterday, the former Cafe Majestic guys have revealed all kinds of further project details this week. As you'll recall, it's going to be in the Enrico's annex along the Broadway strip, will do weekday lunch only (at least initially), and is still on track for a debut this coming Monday. The name of the place—Naked Lunch—is supposed to be a tip of the cap to the neighborhood, its onetime Beat Generation, William S. Burroughs and such, so the ex-hippies in the crowd shouldn't cringe. That said, if someone decides to start a North Beach mobile food cart called On the Road, there might have to be an intervention.

Sample menu:

Fried Chicken Sandwich: Mustard, Coleslaw, Pain De Mie Roll $10

Open Faced Focaccia Sandwich: Roasted Eggplant, Oven Dried Tomatoes, Fresh Mozzarella $8

Poached Salmon Sandwich: Grain Mustard, Grilled Scallions, Pickled Beets $10

Cup of corn Soup with truffle salt $8

Lychee Limeonade $2.50

· EaterWire: Ian Begg Resurfaces at Enrico's [~ESF~]

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