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A Tale of Two Yoshi's: Oakland vs. The Fillmore

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Oakland on the left, San Francisco on the right: compare the bars (above) and the dining rooms (below).
Oakland on the left, San Francisco on the right: compare the bars (above) and the dining rooms (below).

A fascinating case study could be made by comparing and contrasting the two locations of Yoshi's. While one (Oakland) has been incredibly successful , the other (Fillmore) has struggled to draw crowds and pay the bills. For the most part, the menus are similar, right down to the burgers. Skilled chef Sho Kamio oversees both locations and the jazz acts are still unmatched for the Bay Area. So what's different? Please feel free to share further thoughts in the comments, but the most obvious point of contrast is the look. Oakland's version is strikingly humble in comparison to the flashy, backlit Fillmore version. But above all else, it now seems that, for all its good intentions, the Fillmore spot might've missed the boat in trying to capture the zeitgeist/soul of its neighborhood. One look at the early crowds at the downscale, approachable Gussie's next door and it's clear that there's something to be said for knowing the audience.
· All Prior Yoshi's Coverage [~ESF~]

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