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Top Chef Branding, Cont.

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2009_08_tcgame.jpgWith the new season premiere and the Masters finale all on Wednesday, it's going to be a big Top Chef week, and the Bravo overlords have every intention of continuing to brand the show. There's already Quickfire wine, and come November, a Top Chef trivia game will be released, with questions about the show, "food science" and cooking techniques. Also due in November is a second Top Chef cookbook, featuring 75 recipes from the quickfires, so if you've ever wanted a recipe to "make an amuse bouche using $10 of ingredients from a vending machine," you're in luck. [PW]

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