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The Plight of the Fillmore

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2009_02_yoshis.jpgYet again, the city will dump more money into the struggling Fillmore project; not only has new PR been brought aboard, but a new city plan was approved this week: "The promotions have cost $50,000 in public funds, and $35,000 more is set to be spent on a logo, marketing slogan and banners...The efforts have focused heavily around the subsidized opening of four jazz-themed restaurants on Fillmore Street: Rasselas Jazz Club, Sheba Piano Lounge, 1300 on Fillmore and Yoshi’s." That's on top of the $18+ million already poured into the restaurants and their subsequent bailouts. Instead of marketing strategies (hey, banners!), maybe they should focus on the products themselves. [SFE]

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