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Michelin: Shaken Not Stirred

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2009_09_michelinstunt.jpgThough most big chefs still care deeply about the Michelin Guide, American consumers' attitude has been more ambivalent. So, in order to really plug the red book this year, Michelin has kicked off a humorous PR push featuring Twitter and a Famously Anonymous ad campaign. Says a brand strategist: "There’s kind of a ‘Da Vinci Code,’ a little James Bond feel, to who they are and how they go about working and your imagination tends to run wild with it." The SF edition is released October 20th. Until then, go ahead and let your imagination run wild with James Bond/Mary Magdalene fantasies. [~ENY~]