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Cupcake Bust

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Slate proposes the "Cupcake Bubble" theory, examining how the trend has thrived during the recession. Even though cupcakeries are an alluring business proposition—minimal capital, accessible product—in reality, cupcakes might be the "baked equivalent of Bush's tax cuts": "...their economic rationale withstands any and all conditions. When the economy is going well, people can afford little extras like cupcakes. When the economy isn't going well, people can afford only cupcakes." [Slate]