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Yelp: "Fruitless Bribes Are Bad"

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Coming in the wake of the media snowball that was the Yelp bribe/offer at Mel's, Yelp pens a response on its official blog: "As a general rule, Yelp has advised business owners not to offer incentives for reviews. For starters, paying people to write reviews about your business is another form of shilling and that's just wrong ... it's typically a fruitless exercise." Yes, because if there's anything we've learned from Yelp, it's that reviews cannot be bought. [Yelp]