Big Nate's celebrated its 20th Anniversary party and big revamp in October, so now is a fine time for some unabashed marketing stunts. Nate's people had the genius idea to video document the pouring of Nate's BBQ Sauce on food items of varying bbq sauce compatibility: bacon, cereal, pizza, champagne, etc. No doubt, the hope is that these videos will reach Old Spice man viral proportions leading to Big Nate's reign as the bbq king of San Francisco. And the latest bbq victim? Well it's a fig on a plate, of course.