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Houston's Would Rather Be Known As Hillstone Now, Thanks

The signage shuffle ... in progress.
The signage shuffle ... in progress.

Yesterday, the only San Francisco location of Houston's officially changed its moniker to Hillstone. The switch follows in the footsteps of similar rebrandings in Boston and New York. While the move is certainly curious given the long-standing popularity of Houston's (have you ever been there on a Friday night? It's like the pre-party for The Matrix), it will allow the restaurant to tweak the menu with a more local/seasonal focus down the road, which is obviously catchy angle in the Bay Area. So yeah, kindly adjust your schedules and plan your weekends accordingly.
· NYC: Houston's Rebrands Itself as Hillstone [~ENY~]


1800 Montgomery St, San Francisco, CA