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Well-Played Hoaxes

2010_02_hootershamptons.jpgNow this is how a great, if short-lived, hoax is executed. A prankster with a dream put up a fake sign over a Hamptons garage announcing the impending arrival of Hooters, and like a scene out of the Mission/American Apparel saga, the town freaked (different demographics for different reasons). Sadly, the space is going to become a gas station. [Curbed Hamptons]