Sometime after this post went up this morning, the site for Taylor's Automatic Refresher started redirecting to Gott's Roadside where a letter from owner's Joel and Duncan Gott lets us know that they're rebranding due to legal reasons. Although our tipster from this morning sent along updates that with the rebranding comes an expansion to the East Bay and possibly some tourist locations (Disney? Vegas?). New signs and uniforms are being rolled out.
Friday's "Customer Appreciation Party" still promises free grub, drinks, and live music. It's a little bit sneaky with the rollout, but you never know what is and isn't some kind of viral marketing campaign these days.