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American Cupcake; Perry's at SFDC; Castro Kisses; MORE!

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COW HOLLOW - Devin Alper's first venture, American Cupcake, opens tomorrow at noon on Union Street, and, as we said earlier, it's not just another cupcake bakery. Though General Manager Sarah Ryan, who was the bartender at RN74 before, tells us a cupcake case will indeed be on display up front, complete with a frosting bar for frosted-to-order cupcakes. Chef Carina Lampkin who has cooked at Absinthe, Range, and Bar Crudo, created a menu of American-themed, expertly sourced savories with names like American Nachos and Bakyard BBQ Skinny Dip to bridge the gap before dessert. A menu of beer and champagne cocktails created by Ryan includes "the sunburned" with Racer 5 and passion fruit puree; nine bottled beers, and a local-leaning selection of wines by-the-glass are also offered. Other additions befitting the Willy Wonka-themed interior include a photo booth, PBJ menu with eight options, and fried oreos. Hop to the Web site for menus and more information. Brunch coming soon. [EaterWire]

CASTRO - Entering the cursed space at 2367 Market is Bisou, which means "kiss" in French, and Nick Ronan, the talented chef from Chou Chou French Bistro. Ronan, famous for such stunts as dumping 50 lbs of rose petals on his Valentine's Day diners at Chou Chou, plans to infuse the space with this kind of "passion, love, and fun" and promises "no one will enter my restaurant without getting kissed." He's also revamped the menu, which you can peep over here at GrubStreet SF. Ronan and his Chou Chou team are partnering with Mickael Azoulay, current owner of Chouquet's on Fillmore, who also owned Bisou predecessor, Panam. Keep in mind these French guys are replacing a French bistro with a French bistro, so we're hoping the "passionate" new paint job, wall mural, weekend live jazz brunch, and organic cocktail list with names like orgasm, sex on Market, and 69+1, are enough to keep Bisou busy. Otherwise those "kiss of you-know-what" headlines will be way too easy. [EaterWire]

POTRERO - The San Francisco institution that is Perry's, will open its third outpost in the Design Center the week of May 10th. The classic American restaurant has been around for over 40 years at its first location on Union St.; this time around, they'll be bringing in Blue Bottle Coffee and a continental breakfast to feed the morning rush to all the offices in the Potrero area. They will open weekdays for lunch and happy hour until 6:30 p.m. each day, no dinner. [EaterWire]

MISSION - Heirloom, the restaurant concept we reported on in November from former wine director at LA's Wilshire Restaurant, Matt Straus, appears to be coming close to opening at 2500 Folsom St., as Straus' beer and wine license was just activated. You may not know this talented sommelier has been dreaming about opening a restaurant like Heirloom for as long as he can remember, and he's also an artist and poet. Please skip to his blog for an inspired sonnet alluding to concept and inspiration of the forthcoming biz. [EaterWire]

Inside American Cupcake, opening tomorrow. [Photo: Yelp/Genevieve Y.]

American Cupcake

1919 Union St., San Francisco, CA