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Seattle's Best Has a New Minimalist Logo

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Owned by Starbucks, the coffee roaster Seattle’s Best has major expansion plans (partnering with retailers like Burger King, Subway and AMC Entertainment because Starbucks may be too fancy and arugula-y.) Easing its transition to more approachable, affordable and accessible environs, they've tossed out the vintage logo and adopted this here new, minimalist logo. [Brand New via Eater National]

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