Cookie Time Hangs Tough in Noe Valley

Big week of food truck drama. Noe Valley Blog writes about the new Cookie Time truck, which opened on Black Friday serving chocolate chip and mollasses spice cookies, Bicycle Coffee, and organic milk. Martha, of adjacent brick-and-mortar Martha & Brothers Coffee Company, is not happy about this. Despite Cookie Time owner Marina Snetkova's attempts to forge a symbiotic referral relationship, Martha has done everything in her power to give Cookie Time the boot. Just minutes after Snetkova walked into Martha & Bros. to introduce herself, Martha called the the Noe Valley Merchant's Association and then attempted to get Cookie Time kicked out of the recurring Saturday Noe Valley Farmers Market.

Snetkova's permits are rock solid. She says she's poured her life savings into the truck, and she even jumped through extra hoops to get approval for a convection oven on her truck (the only one in SF) to pump out her warm cookie cakes. The plan is to start serving this "signature item" this weekend. [Cookie cake sidenote: It's served in a compostable creme brulee cup, and contains more eggs than average, making it custardy and "great to share," according to Snetkova.]

As of now, Martha's only angle is through the Noe Valley Farmers' Market, which overlaps with Cookie Time's parking space on Saturdays from 8 a.m. to 1 p.m. Because of Martha's pull with the market as a long-time partner, the truck's future there is still up-in-the-air, despite a very warm reception among the locals this past Saturday. Regardless of what happens, you'll find Cookie Time at 3865 24th St daily from 5 p.m. to 9 p.m. as soon as tomorrow (pending a truck transmission fix currently underway), and on Sundays from 10 a.m. to 9 p.m. The Saturday schedule is still pending market approval, but Snetkova says she'll definitely be out there after the market ends on Saturdays, from 3 to 10 p.m. Check Facebook and Twitter to stay up on the latest.

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