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Tartine's Chad Robertson, An Internet Sensation!

ChadInternet.jpgThe WSJ has a nice read on the nationwide "rising community of largely male home bakers who have become devoted to shaping and leavening." And we've got Tartine co-owner Chad Robertson's newly released Tartine Bread to thank for it. So people (tons of them!) are actually following his 30-page "basic loaf" recipe. And there are internet support groups, Facebook forums, and even new bits of internet jargon to prove it: "'Experienced such profound TBF [Total Bread Fail] yesterday that I found myself in the shower this morning cataloging my life's sins, looking for the cause,' a member of the "Recipes from Tartine Bread" Facebook group recently wrote." [WSJ]

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