Lots of wine industry moving and shaking this week. Customized wine enabler Crushpad has just announced they'll be jumping from their Silverado Trail digs to a portion of the existing Sebastiani Winery. Crushpad's new financial backer, billionaire about town Bill Foley is the major force behind the move. You may be aware Sebastiani falls under the Foley Family Wines umbrella; and CEO Michael Brill says their new dedicated portion of the Sebastiani grounds will afford his clients a much larger production facility with lots of fancy, new technology and more hands-on control of the wine-making process. Clients will still be able to make wines at the former Bin to Bottle Napa facility if they so desire. The first stage of the move should be complete by the end of the month.
Then later this year, a huge tasting bar build out will enable multi-media interactive seminars, more classes, tastings and—importantly—a beefed-up sales venue for Crushpad's growing list of winemaking clients. There's also a new online social winemaking platform on Crushpadwine.com. Oh the world today. Wine, welcome to iPads, social connectivity and multi-media platforms a.k.a. this world we live in.
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