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Unlikely Bedfellows

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The%20Melt.jpgJonathan Kaplan, the guy behind the Flip Camera, has enlisted Michael Mina as a consultant to help him launch a chain of 500 grilled cheese shops called The Melt. The concept hinges on technology allowing customers to get their grilled cheese order one minute after they arrive at the restaurant, and they already have three leases signed downtown. Says Kaplan, “What I did with Flip was use technology to make people happy. Grilled cheese is like that." [ISSF]

The Melt

1 Embarcadero Center, San Francisco, CA 94111 Visit Website