Outside Lands Adds Food Trucks and Farmers Market, Quince Starts Cheese & Spirits Pairings, Google Offers, More

UNLIKELY PAIRINGS- Quince GM Katrina Parlato is starting a cheese and spirits pairing program this month in the bar and lounge area. A selection of four different cheese and scotch pairings will be available through July 23, accompanied by housemade mostardas and honey from Quince's rooftop hives. Cheese pairings with rum and bourbon are on the way in the coming months. [EaterWire]

FOOD TRUCKS - On top of all the new food vendors at Outside Lands this year, the festival just announced a partnership with Full Belly Farms to provide the produce for Farm Lands, the OSL farmers market. They've also added 13 five food trucks to the lineup: Brass Knuckle, Kara's Cupcakes, Southern Sandwich Co., Those Fabulous Frickle Brothers and Señor Sisig. Recently added food vendors include Endless Summer Sweets gourmet funnel cakes, Juice to Go, Nombe, Woodhouse Fish Co., Best in Show hot links, The Little Chihuahua and Polk Street's The Loving Cup. [EaterWire]

HOMECOMINGS - The esteemed Bradley Ogden will return to The Tavern at Lark Creek on July 21 and August 25 for two special dinners and previews of his new book Holiday Dinners with Bradley Ogden, to be released in September. More info here. [EaterWire]

COMING ATTRACTIONS - Williams Sonoma will host its first Artisan's Market at the Union Square store this Saturday. Kika's Treats, CC Made, Terrasonoma and several other local food artisans will be on hand with samples and educational tid bits. [EaterWire]

LAUNCHES AND RELEASES - Google's new deal engine Google Offers launches beta today in San Francisco, the East Bay and NYC. Today's SF offer is $8 worth of donuts at Bob's Donuts on Polk Street with a $4 coupon. You can sign up here. [EaterWire]

SWITCHEROOS - Glen Park's Eggettes has traded in its Hong Kong-style waffles for a rebrand as Rock-It Swirl. They now serve gelato, boba drinks and savory snacks. One would assume from the name that frozen yogurt is on the way. [Fro-Yo Girl]

Bar @ Quince. [Photo: ISSF]