Why Mario Batali Will Never Open a SF Restaurant

Today Bauer provides his take on celebrity chefs like Mario Batali and Tom Colicchio, and why they won't expand to the Bay Area: "San Francisco has never much cottoned to one-, two- or three-offs. Out-of-towners who have been successful have largely came up with different concepts, such as Wolfgang Puck at Postrio and Drew Nieporent at Rubicon. We’re a little provincial, a little smug about our homegrown talent, and a little less enthralled with big-name chefs who garner fame elsewhere and then bring a concept here." [ISSF]