Pop-Tarts, Trendy

Upscale takes on Kellogg's Pop-Tarts® are already hot sellers for Black Jet Bakery and Foreign Cinema, but The Merc notices a barrage of new "haute-tarts" are flooding the Bay Area gourmet hand-held pie scene. There is a smore's riff at Tender Greens, a Kadota fig-filled tart with lemon glaze at Trace, and Yigit Pura's ham-and-cheese pocket at Tout Sweet. Watch out, cupcakes. [The Merc]